Past and Future
I am a writer and thinker. I have dabbled in Journalism, Branding, Marketing, SEO, and Creative Fiction. I've worked for college newspapers, tech startups, automotive agencies, fashion retailers, and global eCommerce giants. Each industry has inspired and frustrated me.
Marketing doesn't have to run on duplicity and fossil fuels. It is my fundamental belief that every industry can be electrified and ethical. My life goal is to write novels that promote environmental activism and work with ethical companies that engage in moral marketing.
Unusual Passions
I've got a particular passion for all things mechanical and statistical. I believe that, in order to successfully market something, you ought to understand every facet of the object—from its smallest component to its grandest effects on the world. I probably got this compartmentalization fixation from working on 1970's Japanese cars since I was twelve.
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When not working, I'm reading a book, trying a new local brewery, or tinkering on my 1969 Datsun project car. You can find me at the local coffee shop, cold brew in hand, or in my garage, wielding a wrench and a disassembled carburetor.
Work Experience
Assistant Technical SEO Manager
2022 - present
As an Assistant SEO Manager for adidas at their North American Market Headquarters in Portland, OR, I take on SEO challenges at a huge scale. I coordinate with Global counterparts and manage enterprise SEO vendors to ideate and execute Organic strategies that impact millions of pages and keep adidas at the top of Google.
Sr. Automotive Marketing Specialist
2020 - 2022
After moving to Portland, OR, I began working as a marketing specialist for the Automotive branch of the digital advertising agency Adpearance. I create and execute SEO strategy for dozens of automotive & capital equipment dealerships, including Mercedes-Benz, Volkswagen, Toyota, Stellantis, FCA, Kia, Crown, JCB, & Pape.
Content Marketer
2019 - 2020
After years of writing copy and learning marketing, I got the chance to combine them when I worked as a content marketer at the pet supplies eCommerce company PetDoors. My focuses were on driving conversions through SEO, SEM, quality content, and the latest practices in digital marketing.
Marketing Communications Intern
2018 - 2019
As my foray into the world of marketing, I took the opportunity to intern for a local San Luis Obispo startup called Ulzi. They were creating a kind of friend-tracking app that could operate as a panic-button for those in trouble, with the goal of reducing sexual assaults in our college town.
Special Sections Writer
2017 - 2018
In my first few years of college, I worked for Mustang News, Cal Poly's newspaper, as a special sections writer. Unlike the standard News group, I wrote specialized advertisement articles for local companies and marketing stories for Cal Poly products and the Cal Poly Corporation.
Education
Bachelor of Arts in English
California Polytechnic University, San Luis Obispo
Classes taken: Statistical Management, Art History, Technical Writing, Seminars on African American Literature, Text-Image, Fiction Writing, Poetry, and Literary Theory.
Language classes taken: Spanish, German, Shakespeare
Skills
Search Engine Optimization
Search Engine Marketing
Content Marketing
Product Marketing
Website Development
Passions
Statistics and Data
Automotive Industry
Grammar
Multimedia Marketing
Photography